Victoria’s Secret’s Index Page

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Victoria's Secret

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Highligts from Wiki - Victoria's Secret is an American retailer of women's wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales of over US$5 billion and an operating income of $1 billion in 2006. Victoria's Secret is known for its annual fashion show, the Victoria's Secret Fashion Show, and for its catalogs, both of which feature top fashion models.

Victoria's Secret was started in San Francisco, California, in 1977 by Tufts University and Stanford Graduate School of Business alumnus Roy Raymond, who felt embarrassed trying to purchase lingerie for his wife in a department store environment. He opened the first store at Stanford Shopping Center in Palo Alto, and quickly followed it with a mail-order catalog and three other stores.

The company gained notoriety in the early 1990s after it began to use supermodels in its advertising and fashion shows. Throughout the past decade, it has turned down celebrity models and endorsements.

Victoria's Secret opened their first stores outside the United States in two Canadian cities: Edmonton in August 2010 and Toronto in September 2010. Edmonton has the only two locations in Western Canada, which includes the West Edmonton Mall and the Kingsway Mall while seven locations were opened in Toronto, including Yorkdale Shopping Centre, Toronto Eaton Centre, and the Square One Shopping Centre in Mississauga which holds the largest store in Canada. Victoria Secret also opened outside North America with its first stores in Kuwait and the United Arab Emirates. In 2012 Victoria's Secret will open their first location in the United Kingdom with a 16,500-square-foot (1,530 m2) flagship store on Bond Street, London.

In February 1998, the Angels made their runway debut at Victoria's Secret's 4th annual fashion show, with Chandra North filling in for Christensen. Their line-up has been changed multiple times over the years and the brand currently lists 13 supermodels on its website, including Heidi Klum and Marisa Miller. Among other recognitions, the Victoria's Secret Angels were chosen to be part of People Magazine's annual "100 Most Beautiful People in the World" issue in 2007 and became the first trademark awarded a star on the Hollywood Walk of Fame on November 13, 2007.

Other notable spokesmodels for the brand have included: Claudia Schiffer, Eva Herzigova, Ana Hickmann, Oluchi Onweagba, Jessica Stam, Emanuela de Paula, and Katsia Zingarevich. Both Ana Beatriz Barros and Daria Werbowy are known to have turned down an Angel contract.